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service branding

2brand image congruency 2e-service delivery 2multi-channel retailing 1airlines 1brand credibility 1brand image 1brands 1consumer services 1satisfaction 1service recovery 1web site attitudes 1web sites 1website attitudes

2Carlson, Jamie 2O'Cass, Aron 1Bougoure, Ursula Sigrid 1Fazal-E-Hasan, Syed 1Mortimer, Gary 1Russell-Bennett, Rebekah

2journal article 1conference paper

Date

22011 12016

Facets

2brand image congruency 2e-service delivery 2multi-channel retailing 1airlines 1brand credibility 1brand image 1brands 1consumer services 1satisfaction 1service recovery 1web site attitudes 1web sites 1website attitudes

2Carlson, Jamie 2O'Cass, Aron 1Bougoure, Ursula Sigrid 1Fazal-E-Hasan, Syed 1Mortimer, Gary 1Russell-Bennett, Rebekah

2journal article 1conference paper

Date

22011 12016

Title
Creator
Date

The impact of service failure on brand credibility

- Bougoure, Ursula Sigrid, Russell-Bennett, Rebekah, Fazal-E-Hasan, Syed, Mortimer, Gary

Creator: Bougoure, Ursula Sigrid , Russell-Bennett, Rebekah , Fazal-E-Hasan, Syed , Mortimer, Gary
Resource Type: journal article
Date: 2016

Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities

- Carlson, Jamie, O'Cass, Aron

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: conference paper
Date: 2011

Managing web site performance taking account of the contingency role of branding in multi-channel retailing

- Carlson, Jamie, O'Cass, Aron

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: journal article
Date: 2011

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